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Help clients
discover their brand

What's in the kit?

Introducing the Brand Discovery Kit

The Brand Discovery Kit is a set of tools that lets any designer, brand specialist or marketer lead a client through an interactive and practical workshop to identify and define a brand.

Version 1 of the Brand Discovery Kit has sold out! We are refining, preparing and printing a new and improved version and it will be out soon!

How the Brand Discovery Kit helps

Working in branding and marketing, you innately understand the value of a strong brand. You’ve seen how much better your logo design or marketing strategy unfolds with a strong and clear brand foundation, but sometimes helping your client understand this can be a little challenging.

This kit makes bringing your client on a brand journey fun, interactive and informative. Designed by brand and marketing specialists, this pragmatic program guides your client through the core elements of a brand including:

Understanding the business
Identifying & defining the ideal customer
Brand personality & archetypes
Brand language & tone of voice
Brand visuals including imagery, fonts and colours

Why you need the Brand Discovery Kit

The Brand Discovery Kit has been designed by creatives who have delivered hundreds of brand discovery workshops. In addition to helping bring the client on a branding journey, this turnkey kit has been developed so that:
1

It is super easy to run a Brand Discovery Workshop

Everything has been included in this kit, including instructions on how to plan, run and follow up on the session. This means you can focus on the client and drawing out the info you need in the workshop.
2

You can position yourself for additional work

It’s much easier to upsell style guides, corporate ID and websites when the client is fully engaged and understands the power of their brand. A great workshop followed up with your post-discovery report makes it easy to do just that.
3

It pays for itself

This kit is so professional and the outcomes the client gets are so beneficial, you should be charging to deliver a Brand Discovery Workshop. Clients LOVE the experience, and because the Brand Discovery Kit is reusable, each time you use it you are covering some of the costs of the kit.

What’s in the Brand Discovery Kit?

The Brand Discovery Kit is a physical kit delivered in a self-contained case that includes the following:
  • 72 card Word Deck
  • 72 card Image Deck
  • 26 card Colour Deck
  • 26 card Font Deck
  • Hard copy Facilitator Guide
  • Hard copy Run Sheet and Agenda
  • Hard copy Archetype Handbook
  • 4 hard copy Attendee Workbooks
  • Workshop Presentation Deck (USB)
  • Pre-Workshop Questionnaire (USB)
  • Indd Post Discovery Report (USB)

What people are saying about the Brand Discovery Kit

“I’ve always run a discovery as part of delivering a new brand for a client but the Brand Discovery Kit makes it so much easier and more structured. I covered the cost of the kit in the first discovery workshop I ran using it.”
CharlotteAgriCreative
“I’m so glad my designer encouraged me to do the Brand Discovery Workshop. Going into it I thought I had a good idea of what I wanted in my logo for my new business, but the workshop got me really thinking differently. It was also heaps of fun.”
JanThe Idea Activator
“As a specialist signage and wayfinding studio we often need to ensure both the creative and non-creative stakeholders in our project are aligned on vision. The Brand Discovery Kit allows us to run practical workshops at the start of engagement to get everyone on the same page.”
KatrinaGraphis Studio
“The Brand Discovery Kit has changed the way I engage new clients for logo design. I am able to go back with first drafts so closely aligned to what they want and what is actually right for their business from a brand perspective. Happier clients, happier designer!”
LuiseLuise Grice Design

About us

Hello fellow creatives!

The Brand Discovery Kit is a labour of love that we’ve been building and refining for the last 3 years. It came about when we went looking for a practical set of tools we could use in our own agency to run brand workshops. There were lots of books and online resources but we were looking for something that really brought the client in on the brand journey.

We couldn’t find anything that did what we needed, so we set out to build our own.

As you know, creative types often hang out with other creative types – and we found that just like us, there were others who wanted to help their clients get more from brand discovery sessions. They too wanted a workshop that was easier to run, and to be able to charge for their time and expertise in these sessions.

So, we loaned our kit to a freelancer friend. And she loved it! And then she told another creative friend who used it, and he loved it. It then dawned on us that this little kit might be super valuable to our design friends out there trying to get their clients on board with the power of branding!

It has come a long way since our first version, and there are some beta versions of the kit well-worn and loved in the hands of people we know, but we are super excited to now share the Brand Discovery Kit with you all.

– Kel, Lani, Jay & Jennie

Ready to help clients discover their brand?

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